Foodland and Hawaiian Airlines Announce New Partnership

Customers Can Now Earn HawaiianMiles by Grocery Shopping at Foodland
We are excited to begin our new partnership with Hawaiian Airlines and the HawaiianMiles frequent-flyer program! Grocery shoppers statewide can now earn HawaiianMiles by shopping at Foodland, Sack N Save and Foodland Farms stores using their Maika`i cards. We are the only supermarket in Hawaii to offer this great Hawaiian Airlines benefit to our loyal customers!

Here’s how it works:

• You’ll receive 1 Maika`i Point for every dollar you spend using your Maika`i card.
• After earning 250 Maika`i Points, you’ll receive a My Rewards Certificate that you can redeem for 200 HawaiianMiles (or other rewards, including grocery discounts or free or specially-priced products) at checkout.
• If you choose to redeem your Certificate for HawaiianMiles, you must first register your Maika`i card number and HawaiianMiles account number online at

“We know that many of our customers love to travel and we are excited to now be able to reward them with HawaiianMiles,” said Jenai S. Wall, Foodland Chairman and CEO. “As a local company, we are especially proud to partner with another favorite local business to bring added value to the many loyal customers we both serve here in Hawaii,” continued Wall.

Mark Dunkerley, president and CEO of Hawaiian, said, “With their locations on all our islands, Foodland is the perfect partner to offer our mutual customers this exclusive opportunity to earn travel on Hawaiian for everyday grocery shopping. As two of Hawaii’s most enduring brands, we are a natural fit.”

Sweepstakes to Celebrate New Partnership

In celebration of our new Maika`i and HawaiianMiles program, we encourage everyone to enter our sweepstakes through February 15, 2011 to win a pair of mainland coach roundtrip tickets (40,000 miles each ticket). Three (3) winners will be selected to win two (2) tickets each. You can enter online by going to No purchase is necessary, but you must have a Maika`i card. See store or website for details.

Foodland’s Maika`i program was introduced in 1995, and was the first loyalty-card/frequent-shopper program in Hawaii at that time. Today, the majority of Foodland customers own Maika`i cards and receive savings on thousands of items each week, as well as Maika`i points towards additional savings and benefits including a 5% grocery discount, free or specially-priced products, and now HawaiianMiles.

About Hawaiian Airlines

Now in its 82nd year of continuous service in Hawaii, Hawaiian is the largest provider of passenger air service to Hawaii from the state’s primary visitor markets on the U.S. mainland. Hawaiian offers nonstop service to Hawaii from more U.S. gateway cities (10) than any other airline, as well as service to Japan, the Philippines, Australia, American Samoa, Tahiti, and, starting in January 2011, South Korea. Hawaiian also provides more than 150 daily jet flights between the Hawaiian Islands. Additional information is available at

About Foodland

Foodland Super Market, Ltd. was founded in 1948 by Maurice J. ‘Sully” Sullivan. It was the first modern supermarket to open in Hawaii. Today, the kama`aina company has a total of 32 stores spanning four islands with 2,500 employees, and is the largest locally owned and operated grocery retailer in Hawaii.

For more information about the new HawaiianMiles program at Foodland, visit

Blog Category: 
, , , , ,


Login or register to post comments

Give Aloha 2014

Two million dollars? $2,001,089.19 to be exact....that's how much our Foodland customers raised through Foodland's annual Give Aloha program last year. Now in our 16th year, we hope to surpass the $2 million mark again, from September 1-30. You may know that Give Aloha, Foodland’s annual community matching gifts program, was started to honor the legacy of our store founder, Maurice J. “Sully” Sullivan, who was known for his ... more »

ALS Ice Bucket Challenge

Jenai Wall, Foodland CEO & Chairman, recently took the ALS Ice Bucket Challenge by dumping a Foodland Reusable Bag filled with ice over her head and extended the challenge to the Foodland main office and all Foodland store employees across Hawaii!

What is ALS?

Hawaii's Farmers & Chefs Events at Foodland with Chef Troy Terorotua!

Our final Hawaii's Farmers & Chefs Event at Foodland Ewa Beach is this Saturday at 11 am and features the talented Chef Troy Terorotua of the popular REAL a Gastropub and the newly opened Kaimuki craft pub, BREW'd.

Hawaii's Farmers & Chefs Events at Foodland with Chef Wade Ueoka!

Have you heard of the hot new acclaimed MW Restaurant, just opened in Honolulu last year? We're excited to have MW's Chef Wade Ueoka join us at Foodland Kapolei this Saturday, August 16th, at 11 am for our 3rd Hawaii's Farmers & Chefs Event in support of the 2014 Hawaii ... more »

Hawaii's Farmers & Chefs Events at Foodland with Chef Roy Yamaguchi!

This Saturday at Foodland Kailua, we're excited to have world renown Chef Roy Yamaguchi of Roy's Hawaii demonstrating a wonderful Okinawan Spicy Miso Pork featuring Dean Okimoto's more »

Hawaii's Farmers & Chefs Events at Foodland!

It's that time of year again and we're partnering with local Farmers and Hawaii's Top Chefs for cooking demonstrations at select Foodland locations in support of the 4th annual Hawaii Food & Wine Festival. This Saturday, Chef Keoni Chang kicks off the first of four Hawaii's Farmers & Chefs events at 11 am at Foodland Farms Aina Haina. Chef Chang will be preparing and sampling a Crispy Fried Chicken with Kukui ... more »

Bag Up Hunger at Foodland!

Have you ever been so busy that you missed a meal because you didn’t have the time to eat? Surely it happens to all of us occasionally, but once we realize it, we hardly give it a second thought because we know we can eat almost whenever we please - some families in our communities don't always have that luxury.

Shop for Higher Education 2014

The Nobel Prize winning French poet and journalist, Anatole France, once said:

To accomplish great things we must not only act, but also dream; not only plan, but also believe.

Mahalo for your support with Share a Holiday Feast!

We are truly amazed by the generosity of our customers. Despite tough economic conditions for many, our customers always rally for a good cause, and especially when it comes to caring for the extended family of island residents. Each year we witness your generosity when it comes to helping those who are less fortunate and in need of food, as they struggle make it through the holidays. Your donations allowed them to have meal that they might not have otherwise had and it certainly ... more »

Mahalo for your Kokua

Thank you very much to everyone who participated in our Kōkua Philippines matching gifts program to support disaster relief efforts from Typhoon Haiyan. Together, through customer donations & a matching gift from the Western Union Foundation, a total of $101,270.00 will be given to the American Red Cross!