Foodland and Hawaiian Airlines Announce New Partnership

Customers Can Now Earn HawaiianMiles by Grocery Shopping at Foodland
We are excited to begin our new partnership with Hawaiian Airlines and the HawaiianMiles frequent-flyer program! Grocery shoppers statewide can now earn HawaiianMiles by shopping at Foodland, Sack N Save and Foodland Farms stores using their Maika`i cards. We are the only supermarket in Hawaii to offer this great Hawaiian Airlines benefit to our loyal customers!

Here’s how it works:

• You’ll receive 1 Maika`i Point for every dollar you spend using your Maika`i card.
• After earning 250 Maika`i Points, you’ll receive a My Rewards Certificate that you can redeem for 200 HawaiianMiles (or other rewards, including grocery discounts or free or specially-priced products) at checkout.
• If you choose to redeem your Certificate for HawaiianMiles, you must first register your Maika`i card number and HawaiianMiles account number online at www.HawaiianAirlines.com/Foodland.

“We know that many of our customers love to travel and we are excited to now be able to reward them with HawaiianMiles,” said Jenai S. Wall, Foodland Chairman and CEO. “As a local company, we are especially proud to partner with another favorite local business to bring added value to the many loyal customers we both serve here in Hawaii,” continued Wall.

Mark Dunkerley, president and CEO of Hawaiian, said, “With their locations on all our islands, Foodland is the perfect partner to offer our mutual customers this exclusive opportunity to earn travel on Hawaiian for everyday grocery shopping. As two of Hawaii’s most enduring brands, we are a natural fit.”

Sweepstakes to Celebrate New Partnership

In celebration of our new Maika`i and HawaiianMiles program, we encourage everyone to enter our sweepstakes through February 15, 2011 to win a pair of mainland coach roundtrip tickets (40,000 miles each ticket). Three (3) winners will be selected to win two (2) tickets each. You can enter online by going to www.foodland.com/sweepstakes. No purchase is necessary, but you must have a Maika`i card. See store or website for details.

Foodland’s Maika`i program was introduced in 1995, and was the first loyalty-card/frequent-shopper program in Hawaii at that time. Today, the majority of Foodland customers own Maika`i cards and receive savings on thousands of items each week, as well as Maika`i points towards additional savings and benefits including a 5% grocery discount, free or specially-priced products, and now HawaiianMiles.

About Hawaiian Airlines

Now in its 82nd year of continuous service in Hawaii, Hawaiian is the largest provider of passenger air service to Hawaii from the state’s primary visitor markets on the U.S. mainland. Hawaiian offers nonstop service to Hawaii from more U.S. gateway cities (10) than any other airline, as well as service to Japan, the Philippines, Australia, American Samoa, Tahiti, and, starting in January 2011, South Korea. Hawaiian also provides more than 150 daily jet flights between the Hawaiian Islands. Additional information is available at www.HawaiianAirlines.com.

About Foodland

Foodland Super Market, Ltd. was founded in 1948 by Maurice J. ‘Sully” Sullivan. It was the first modern supermarket to open in Hawaii. Today, the kama`aina company has a total of 32 stores spanning four islands with 2,500 employees, and is the largest locally owned and operated grocery retailer in Hawaii.

For more information about the new HawaiianMiles program at Foodland, visit www.foodland.com/hawaiian.

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