Give Aloha

This month marks the start of one of my favorite programs at Foodland – Give Aloha. In many ways, it seems like just yesterday that our marketing team came together to brainstorm ideas of how to appropriately honor our late founder, Sully. To us, a program to support the community was the logical choice as Sully was not only known for his support of local non-profits, but he had always instilled in us that we “have a responsibility to support the community that supports us.”

We talked about supporting one or two local organizations, but wondered if there was a way our customers could support an organization of their choice. Our hope was to honor Sully by supporting the non-profits that were important to our customers while also providing our customers with an easy way to give.

We scrambled to pull this together the first year – and needless to say, it was a collaborative effort. Our technology and marketing teams, the Hawaii Community Foundation, Aloha United Way, and our vendors all came together to help. Because it was the first year and we didn’t know what to expect, we promised to contribute $100,000 to match customer donations. We had hoped that customers would donate just as much to their favorite charities, but we weren’t sure. We were completely overwhelmed when in just two weeks of the program, customers donated more than $364,000! In response to the overwhelming generosity of the community, Sully’s family and friends announced they would match Foodland’s $100,000 corporate gift, thereby doubling the program’s matching gift to non-profits.

In that first year alone, we raised a total of $1.042 million for the community – in just a few short weeks! Customers loved giving to the organizations they cared about, non-profits raised much needed funds, and we were able to honor Sully while supporting the community that had helped Foodland become successful. I’ll never forget handing out checks to organizations that year on Sully’s birthday (October 6). They were so thrilled when they saw the amounts that they broke into spontaneous applause. It gave me chicken skin and I know Sully was smiling down on us!

Twelve years later, I still love Give Aloha. And I thought it would be nice to share my top reasons on why you should consider supporting your favorite non-profit through Give Aloha this year.

• There are over 600 organizations from which to choose and they span our state.
• There is no minimum to the amount you can give – even your spare change can help.
• These are challenging times and more than ever, these organizations that provide vital service to our community need our support.
• Donating is simple – you just add it to your grocery bill at checkout.
• Foodland will match a portion of every customer gift; that means that your gift becomes larger when you donate through Give Aloha.

I’d love to hear the reasons why so many of you love Give Aloha and how your favorite organizations have benefitted from the program. A big Mahalo from all of us at Foodland for making Give Aloha a program about which we – and Sully – can be very proud!

For more details on the program click here.

Blog Category: 
,
5

Comments

Login or register to post comments

Top 5 Favorite Holiday Gift Ideas!

The countdown to Christmas is on and so is the scramble to find gifts for everyone on our lists. And while you may not typically think of our stores as a place to do your holiday gift shopping, we have some great offerings that are sure to be a hit. Here are some of my favorites this year:

1. For the traveler in your life -

Hawaiian Airlines Gift Cards are sure to bring a smile to the face of your favorite traveler! Available exclusively at Foodland for ... more »

Mahalo for Three Years in a Row!

If you’re out in our stores this week, you might notice our employees wearing new, bright green t-shirts announcing that Foodland was voted “Hawaii’s Best Grocery Store” for 2013 by readers of the Honolulu Star-Advertiser. Designed by Nelly Tang, a talented, young member of our creative team, the shirts are one of the ways we are celebrating and thanking our employees for the important role they all play in making this wonderful recognition possible. Foodland is a great place to shop ... more »

Celebrating 65 years of Serving Hawaii

May 6 is a very special day here at Foodland as it marks the 65th anniversary of the opening of our first store – and Hawaii’s first supermarket – at Market City shopping center in Honolulu. The pride all of us who work here feel can be summed up in the words of Joanna Sullivan, wife of our late founder, Maurice J. “Sully” Sullivan who recently explained her excitement about our 65th anniversary saying, “I’m so proud that Foodland remains locally owned and operated and continues to ... more »

Mahalo, Honolulu!

How excited all of us were to learn that we were voted “best grocery store” by the readers of Honolulu Magazine – for the second year in a row. This recognition means a great deal to us as it came not from a panel of editors or experts, but from the people who know us, our stores, and our employees best --- all of YOU!

The Comfort of Shoyu Chicken

For those of us who grew up in Hawaii, certain local foods always stir feelings of comfort. These are the foods we think about on a cold wintry day at college and the ones we long for after night upon night of eating out when traveling. Simple and unfussy, they are foods that make us feel good -- dishes we associate with the warmth and comfort of home.

Celebrating the Grand Opening of Foodland Kapolei!

All of us here at Foodland are excited to announce the arrival of the newest member of our family -- Foodland Kapolei. If this sounds a bit like a birth announcement, that's because opening a new store really is a bit like having a baby. Not only are there the months of preparation and planning of every last detail and the steps taken to ensure the new addition will be happy and healthy, but there's also the anxiousness, excitement, and ... more »

Mahalo, Hawaii!

How excited all of us here at Foodland are that you have voted us Hawaii’s Best Grocery Store in the Honolulu Star Advertiser's People's Choice Awards - AGAIN. Your confidence and support is heartwarming, humbling, and thrilling — all at the same time. For a local company like ours, there is no greater honor than to have those people we work so hard to serve, tell us they think we are the best. Mahalo to each and every one of you. We feel truly blessed to have such great ... more »

Congratulations Chef Keoni Chang!

"And the winner is ... Keoni Chang!" "YES!" I shouted and clapped my hands before I realized that everyone at my gate at the Charlotte ariport was staring at me. But I didn't mind. They probably saw my excitement and wondered if I had won the lottery. I was so thrilled — it felt like I had, or at least that Foodland had.

Celebrating Foodland's 64th Anniversary!

This month marks the 64th anniversary of Foodland’s founding, an occasion we look forward to celebrating with all of you. Each year, our anniversary reminds us of how fortunate and blessed we are to have great customers and employees who support us. Locally owned, family businesses like ours are few and far between today (in fact, Foodland and KTA are the only locally owned supermarket chains remaining in Hawaii) and we know our company would not be here today if it were not for all of ... more »

Mahalo Honolulu

All of us here at Foodland were thrilled to learn that we were voted “best grocery store” by readers of Honolulu Magazine. What a tremendous honor this is – especially during a year in which we were faced not only with having to close our Hawaii Kai store after nearly 50 years, but also with mass merchants like WalMart and Target selling more food and our competitors opening new stores right near ours. We know that you have more choices than ever of where you do your grocery shopping, ... more »