Mahalo for Taking the Bag Challenge!

I’ve come to realize that as a kama`aina company, Foodland truly cares about our community and the place we call home. In one of our meetings, someone reported that an average Hawaii family uses more than 700 plastic bags a year for grocery shopping. With more than 400,000 Hawaii households, that’s more than 280,000,000 plastic bags a year! We knew that we needed to work towards changing those statistics.

In an effort to help save Hawaii’s environment, we decided to invite our customers to “Take the Bag Challenge” and commit to using reusable bags every time they grocery shopped. Our hope was that customers would accept our challenge, and get into the habit of using reusable bags instead of plastic. This was especially important for our customers on Maui and Kauai who will be affected by the Plastic Bag ban beginning Jan. 11, 2011.

It was exciting to witness thousands of customers agree to Take our Bag Challenge from Oct. 20 – Nov. 30, and make a commitment to use reusable bags every time they grocery shopped. We tracked the number of plastic bags we saved each day, and reported it to customers in all of our stores. We saw the number of plastic bags saved grow as the campaign went on, and to our amazement, in just 6 short weeks, more than 702,000 plastic bags were saved from our environment because customers decided to use reusable bags instead of plastic!

To all of you participated in our Take the Bag Challenge, thank you and congratulations!
We hope that even though our campaign is over, you’ll continue to bring in your reusable bag every time you shop. You’ll still receive a $.05 credit for every reusable bag used, and can still earn free product too! More importantly, you’ll have the satisfaction of knowing that you’re during your part to help save Hawaii’s environment, one plastic bag at a time.

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