Sully Spent His Life Giving to the Community. His Legacy Continues Throughout his lifetime, Foodland founder Maurice J. "Sully" Sullivan gave generously to many causes and encouraged the spirit of giving in others. It is in his honor that we created Give Aloha, Foodland's Annual Community Matching Gifts Program. Give Aloha is an annual program through which Foodland directs its charitable giving. During September, customers are invited to make a donation of up to $249 at checkout to their favorite non-profit organization registered in Give Aloha. Foodland matches a portion of each donation. 2008 Participating Give Aloha Organizations.
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