Community Programs

Foodland's founder, the late Maurice J. "Sully" Sullivan was a dynamic and outstanding leader who gave unselfishly and generously to his community, state and nation. Since 1948, his philosophy of giving back to the community has touched many lives and made a difference in the quality of life for the people of Hawaii. Today, we continue his legacy by working to build strong partnerships between our company, our customers and our community. Foodland's Mission Statement, "Together, we create outstanding shopping experiences for our customers while building our community," was born from Sully's values. Every year Foodland presents four major and unique programs that support our community. The programs focus on supporting higher education for Hawaii's high school seniors, supporting our customers' favorite charitable causes by encouraging the spirit of giving in others and providing food to those in need in Hawaii.

Foodland's four major community programs are:

  • Shop for Higher Education
    Each year one hundred Hawaii seniors are awarded $2,000 scholarships to pursue their college education at an accredited four-year university. Customers are invited to designate their favorite participating high school and help them earn Maika`i points during the program period. The more points a school earns, the more scholarships it will receive.
  • Bag Up Hunger
    Foodland customers have the opportunity to make a donation of $5, $10 or $20 at checkout to support the efforts of the food banks on each of the four major islands.
  • Give Aloha
    Customers are encouraged to make a donation at checkout to their favorite Hawaii non-profit organization. This year, Foodland and the Western Union Foundation will match each donation up to a total of $300,000 for all organizations combined.
  • Share a Holiday Feast
    Begun in 1988, this annual program invites customers to donate at checkout to help the Salvation Army provide holiday meals to needy families in Hawaii.

Donation Requests:
Foodland directs the majority of our community support through the programs mentioned above. It is our hope that our efforts in these programs will touch many lives and assist a diverse set of needs within the community. Therefore, we do not fulfill individual requests for donations at this time. If you are a Hawaii non-profit organization with a 501(c)(3) status, you may participate in Give Aloha.

Other Community Programs:

  • Step Up
    Foodland proudly supports Step Up, a community-wide campaign of the Hawai‘i P-20 Partnerships for Education.
    Please visit for more information.

For more information about any of Foodland's Community Programs, please call (808) 735-7388 or (808) 732-0791.