Give Aloha, Foodland's Annual Community Matching Gifts Program, was created in 1999 to honor Foodland’s founder, Maurice J. "Sully" Sullivan, and continue his legacy of giving back to the community. Each year, during Sept.1 – 30 at all Foodland and Sack N Save stores statewide, customers are invited to make donations at checkout to their favorite Hawaii non-profit organization. Foodland and the Western Union Foundation match each donation up to a total of $325,000 for all organizations combined. Since the program began, more than $14 million has been raised for Hawaii’s charities.

Current Total:

Together, we've raised $381,865.68 to date (Sept. 1 - 3, 2010).
Donations accepted through Sept. 30, 2010.
Mahalo for your support!

How It Works:

During September, Maika`i members are invited to make donations up to $249 to their favorite participating Hawaii non-profit organization at checkout.

Donations to each organization are tracked, and Foodland’s matching gift is divided proportionately among all participating organizations based on customer donations to the organizations.

Organizations receive customer donations to their organization and Foodland’s matching gift by Oct. 31.

If you have questions about the Give Aloha program, please see our Give Aloha FAQs.

How To Register:

From July 1-23, 2010, simply fill out our online form to register your Hawaii non-profit organization to be ready for the campaign launch in September. Please click on the link below to complete the registration:

Give Aloha Registration.

For More Information:

For information, call Community Relations at (808) 732-0791 or email givealoha [at] foodland [dot] com.

Foodland reserves the right to refuse participation of any non-profit organization and disqualify any non-profit organization from receiving the matching gift if any of the program rules are violated.

Please contact us with any questions or comments.