Give Aloha, Foodland's Annual Community Matching Gifts Program, was created in 1999 to honor Foodland’s founder, Maurice J. "Sully" Sullivan, and continue his legacy of giving back to the community. Each year, during Sept.1 – 30 at all Foodland and Sack N Save stores statewide, customers are encouraged to make a donation at checkout to their favorite Hawaii non-profit organization. This year, Foodland and the Western Union Foundation will match each donation with more than $300,000 for all organizations combined. Since the program began in 1999, a grand total of more than $25.4 million has been raised for Hawaii’s charities.
During September**, Maika`i members are invited to make donations up to $249 to their favorite participating Hawaii non-profit organizations at checkout.
Donations to each organization are tracked, and Foodland’s matching gift is divided proportionately among all participating organizations  based on customer donations to the organizations.
Organizations receive customer donations to their organization and Foodland’s matching gift by Oct. 31.
If you have questions about the Give Aloha program, please see our Give Aloha FAQs .
**UPDATE: Now extended through October 2, 2016!
For information, call Community Relations at (808) 732-0791 or email givealoha [at] foodland [dot] com.
Foodland reserves the right to refuse participation of any non-profit organization and disqualify any non-profit organization from receiving the matching gift if any of the program rules are violated.
Please givealoha [at] foodland [dot] com (email) us at givealoha [at] foodland [dot] com with any questions or comments.