ALS Ice Bucket Challenge

Jenai Wall, Foodland CEO & Chairman, recently took the ALS Ice Bucket Challenge by dumping a Foodland Reusable Bag filled with ice over her head and extended the challenge to the Foodland main office and all Foodland store employees across Hawaii!

What is ALS?

ALS is amyotrophic lateral sclerosis, often known as "Lou Gehrig's Disease," and is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. People with ALS lose the ability to walk, move, speak, swallow, and eventually to breathe. The average life expectancy is two to five years from diagnosis.

The “Ice Bucket Challenge” was inspired by Pete Frates, a 29 year old former Boston College baseball star, who has now lost his mobility and voice to the ravages of amyotrophic lateral sclerosis. With only about half of the general public knowledgeable about ALS, the Ice Bucket Challenge is an extraordinary grassroots movement that is raising unprecedented awareness and funds in support of those touched by the disease.

Our team has accepted Jenai's inspiring leadership in support of the fight to find treatments and a cure for ALS, and we hope to encourage all of our employees, customers, vendors and partners to spread the word and participate as well! Donations generated by the Ice Bucket Challenge for The ALS Association Golden West Chapter (www.als-hawaii.org) will support essential care services provided to the ALS community in Hawaii at no charge and will help advance ALS research to discover and develop effective treatments and a cure.

In addition to the ALS Ice Bucket Challenge, beginning Monday, August 25 through Sunday, August 31, we encourage everyone to support ALS by making a $3, $5 or $10 donation at checkout at any Foodland or Sack N Save store statewide. People can also help by supporting the second Annual Hawaii Walk to Defeat ALS® on Saturday, September 6, 2014 at Kapiolani Regional Park in Honolulu. The two-mile, family friendly, Hawaii Walk plays an important role in The Golden West Chapter’s efforts to increase direct services and support in Hawaii. Funds from last year’s inaugural Walk helped to establish regional Care Services for the Hawaii ALS community. This year’s goal is to raise $87,000 and funds raised will continue to support those living with ALS in Hawaii.

All donations will be given to The ALS Association Golden West Chapter in support of the ALS community in Hawaii. For more information, please visit www.als-icebucketchallenge.org

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What is ALS?

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