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EARTH DAY 2017 – Kōkua Hawaii, Go Reusable

The first Earth Day in April 1970 activated 20 million Americans from all walks of life and is widely credited with launching the modern environmental movement. The passage of several landmark environmental laws soon followed. Twenty years later, Earth Day went global, mobilizing 200 million people in 141 countries and lifting environmental issues onto the world stage. More than 1 billion people now participate in Earth Day activities each year, making it the largest civic observance in the world.

The impact of Earth Day influenced Foodland with its own movement. It’s been nearly 10 years since Foodland launched its first reusable bag. From a simple Foodland logo printed on a reusable bag to the wildly popular Musubi and Poke locally-themed reusable bags, Foodland encourages its customers to “Go Reusable” every time they shop. In total, more than 30 Foodland reusable bags can now be seen throughout Hawaiʻi and abroad.

As an incentive and reward to customers for going reusable, Foodland offers customers a $.05 bag credit or 3 HawaiianMiles for every bag used. And this year, in observance of global Earth Day unity, during the month of April Foodland will give customers the option of donating their $.05 bag credit to support the programs and efforts of the Kōkua Hawaiʻi Foundation. We hope you will choose this option and support this local community-focused organization!

Kōkua Hawaiʻi Foundation supports environmental education in Hawaiʻi schools and communities. Their mission is to provide students with experiences that will enhance their appreciation for and understanding of their environment so they will be lifelong stewards of the earth. Kōkua Hawaiʻi Foundation (KHF) programs include the 3Rs School Recycling Program, KHF Field Trip Grant Program, KHF Mini-Grant Program, Plastic Free Hawaiʻi, and ʻĀINA in Schools, a farm to school initiative.

Please join the 1 billion Earth Day participants by bringing in your reusable bags when you shop at Foodland, and in April, tell your cashier you want to donate your bag credit to the Kokua Hawaii Foundation. Together, let’s Kōkua Hawaiʻi, Go Reusable!