Mahalo for your support with Share a Holiday Feast!

When our annual Share a Holiday Feast program launched on November 1st, we wondered how well we’d do this year, considering Hawaii’s struggling economy. We could only hope we would raise as much we did as last year ($96,226.17) to help those in need enjoy a holiday meal with their families. We shouldn’t have been surprised when the final donations were calculated – after all, people in Hawaii have always been more than generous for good causes and especially to help those less fortunate. But we were shocked and very pleasantly surprised to learn that this past November and December Foodland customers donated more than ever before in the history of our program -- a total of $105,831.64! Our customers never cease to amaze us!

Share a Holiday Feast began 23 years ago. It was the brainchild of a generous Pukalani, Maui customer who purchased several extra turkeys and asked our store director to give them to needy families in the area. She called to tell us that she believed other customers would like to do the same, and asked whether Foodland could help make it possible. Thanks to a partnership with The Salvation Army, that small idea has enabled Foodland and its customers to provide thousands upon thousands of holiday meals to individuals and families in need over the years.

In 2011, Foodland and its customers contributed more than $2.4 million to Hawaii’s community and the tsunami victims of Japan, through its Shop for Higher Education, Bag Up Hunger, Give Aloha, Share a Holiday Feast, and Kokua Japan programs.

As a local, family-owned business, we are so grateful to you, our valued customers, for your patronage. On behalf of Foodland and the thousands of people who benefited from your generosity and thoughtfulness during the year, thank you so much!

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